Are you an architectural firm hoping to turn into a trusted brand? You may not have a huge marketing budget. By following few simple and smart low-cost strategies, you can pull up a successful marketing venture for your firm to make a trusted brand. Here are a few marketing tips for architecture and design that you may follow:
Find which projects are potential for you? Lookout for connections who can link you with these potential clients. Do a thorough study of the clients and their social environment. Maintain a personal connection with them through phone calls and emails. Network with people and surrounding the potential clients spends most of their time. This will help you come in contact with them personally. Keep networking within your circle and outside. Your next project may come from the reference from someone you know.
Always carry sharable portfolios of your work with you. People relate with visually tangible products and show more interest to learn more about your services. When they have a clear understanding of your work, they will call you up for any future projects.
Always keep your business card with you. After attending the networking event make sure add all the contacts you made to your email list. Remeber to send occasional personal emails to them so that they do not forget you. Also, use mass mailing services like Constant Contact to keep your contacts updated about your firm.
Turn your firm into a trusted brand. Make your firm an expert in a particular area like a rural or urban designer, master plan, residential planning etc. Build your brand to be associated with a specific service. In time your brand will b known for expertise for a specific service and you will be most sort after brand for that service.
Everyone is acquainted with social media. Many companies are opting for social media marketing to market their brand and products. Tell the people stories of your ventures an architect. Share the real stories of your clients on the online media. All these make people talk about your brand and it will be easy for them to find you through your online presence.
Networking is a go-to rule when it comes to marketing. Talk about your brand to everyone you connect with. Always carry your business card with you. Give the person you connect with your business card. Its simpling sowing seeds of contacts and h knows one day the oldest contact may get you a potential client.
You close business deals with your presentation skills. So the material you present to your client should be eye-catching. Be well versed with technologies like 3-d visualization and modelling tools like 3ds Max, Autodesk Revit etc which give amazing rendering and even 3D animation. You will be able to show the actual final 3D look of the building through these tools.
Word of mouth remains the best architectural marketing tool. Always make sure to complete them within the deadline. Keep the client updated regularly about the progress of the project. Take in client inputs in every stage of your work. This makes you credible and customized. When a satisfied client recommends you to another potential client, it becomes the most effective and authentic marketing tool.
So a little effort from your side on the marketing side can build your firm from a small business to a non-replaceable brand.
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